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Shop The Look


The key to Emma’s look is achieving effortless elegance. She is never too made up, but still exudes sophistication. We love how she appears polished, but also edgy and completely herself at the same time. If you’re as obsessed with this look as we are, here’s how you can recreate it using jane iredale products.

How to Get Her Eye Makeup

Emma keeps her eye makeup fairly simple, and she regularly uses Clear PureBrow Brow Gel and Black/Brown Liquid Eyeliner. “Finding a good, natural eyeliner took me like, six months, but I found one, ” she told Into The Gloss. “Jane Iredale does an amazing liquid eyeliner and she has one in a dark brown, which I prefer to black on my skin tone. The jane iredale Clear Brow Gel is also very good.”

How to Get Her Rosy Glow

The trick to a natural flush is finding a product that isn’t too pink or too orangey. Candid In Touch Cream Blush is a mix of warm, brown and rose tones for a perfected natural glow.

  • Using your fingers, pat Candid In Touch Cream Blush just below your cheekbones.

How to Get Her Wine-hued Lips

The finishing touch to this look is a pop of color on your lips. The wine shade Emma selected looks great on almost anyone. Not to mention, lipsticks with blue undertones can make your teeth look whiter.

  • Jane Iredale

    Liquid Eyeliner


    Our Liquid Eyeliner will amaze you with its saturated color and real staying power - all without those irritating chemicals.Highly pigmented and long lasting. Latex-free. Essential oils nourish the skin and prevent drying. skin health is...

  • Jane Iredale

    PureBrow Brow Gel


    Tame, condition, and protect your brows with our proprietary blend of high-tech sea minerals. Create smooth healthy brows that are naturally more manageable. Available in clear and tinted shades that help provide extra coverage.Tints brow hairs in a...